CU Direct delivers lending solutions and technology to over 1,100 financial institutions, 14,000 auto dealers as well as retailers and medical providers nationwide.

We are committed to delivering products and solutions that meet the demands of today’s and tomorrow’s financial landscape by bringing innovation and expertise to indirect lending, consumer loan origination, point-of-sale, online marketplace, analytics, marketing and CRM, auto shopping, and business process outsourcing. With the knowledge and experience our staff brings from all different verticals, we are able to consistently deliver leading-edge solutions.

CU Direct focuses on four key areas: providing growth opportunities, creating operational efficiencies, delivering exceptional experiences, and protecting consumers. Through this focus, as well as an unwavering commitment to transformative thinking, CU Direct has been at the forefront of change and innovation in our industry.