Our family of credit union based shareholders.
About CU Direct

CU Direct has a purpose.
A CUSO with a cause.

A member-driven movement focused on the betterment of credit unions. With CU Direct, you can enjoy the convenience of one-stop shopping for all your lending needs, or the flexibility of selecting only the lending solutions you desire. And that includes forward-thinking software. Back-office support. State-of-the-art systems. All built by credit union professionals, for building a more successful credit union.

By striving to offer the lowest possible pricing, CU Direct enables you to reach higher profit margins. Which for your credit union, translates into a strong bottom line to help better serve your members.

Our company is constantly evolving, because your members’ needs constantly change. However, the one thing that is never-ending — our commitment to you — the credit union. Our pledge: an on-going dedication in creating state-of-the-art products and services that provide the maximum value and benefit to credit unions everywhere. Your benefit: your credit union is able to provide a better member experience.

And that’s how our business will grow yours.

Our exclusive credit union-building brands include:

Lending 360
Highly configurable and user-friendly account opening solutions plus a loan origination system.

Lending Insights
Robust analytical solutions that provide consulting and a lending portfolio management system.

CUDL
Flexible vehicle lending solutions that include the pre-eminent point-of-purchase platform and vehicle-shopping program.

CUDL Retail
Convenient retail and lifestyle point-of-purchase lending solutions that build member and business relationships.